Shortly after the end of 2019, an increase in national tourism is perceived, which seems to be maintaining a slow but continuous growth while more national and international tourists enjoy Peru’s cities. This is considering the total amount of income from tourists for business and pleasure, and those with high cost plans and backpackers.
The largest group reflected is backpacker tourists, who in spite of seeming to have a lower income in the industry with their low budget plans, have resulted in a solid base for the national economy. This is simply because of the number of tourists that arrive and consume in local businesses, such as Metro offers, which on previous occasions has prepared low-cost catalogues.
Agencies respond to the tourism boom
Due to the increase in domestic tourism, the Superintendence of Land Transportation of People, Cargo and Goods (SUTRAN) has recommended that land transportation companies respect the speed limit of 90 km/h, and that tourists report any vehicle attitude that could put them at risk.
In addition to this, there are the efforts of campaigns such as “Return to Peru”, sponsored by the Peru Export and Tourism Promotion Commission (Promperu), which offers programs and tours to learn about Peruvian culture, such as guided tours of the North American region, the northern beaches, adventures in Paracas, or cultural-gastronomic tourism in the cities of Lima and Arequipa.
Traveller numbers continue to rise
Promperu states in its report “Foreign Tourist Profile” that the average foreign tourist has raised its budget from 988 USD to 1,013 USD between 2017 and 2018, with the possibility of increasing it by 2019. This is mainly reflected in young adult travelers, categorized as Gen X and Millennials.
This study adds that foreign tourists have a preference for staying an average of 10 days in the region, with preferential destinations in Lima (73%), Cusco (37%), and Tacna (28%). Finally, it shows that during 2018 Peru received 2.7 million visitors, of which 23% would have bought their travel packages through the Internet.
According to another report by the Business Research Center (CIE) of Peru Cámaras, the eastern macro-region registered 1,337,019 foreign and national visitors during 2018, an increase of 9.6% compared to 2017. Of this amount, 79.2% are domestic tourists, an increase of 10.2% over the previous year, while 20.8% are international tourists, an increase of 7.4%.
Peru has also become a preferred destination for some national demographics. According to the Peru-Canada Chamber of Commerce in Montreal, Peru is an increasingly attractive destination for Canadian visitors, whether for business or pleasure. About nine Peruvian companies in the tourism industry participated in the fourth edition of the Tourism Workshop of Canada (WOTCAN 2019) held in Toronto and Montreal.
National tourism has not been slow to respond to this demand for travelers. On the occasion of its 20th Anniversary, the Casa de la Literatura Peruana has designed programs and cultural proposals particularly aimed at tourists, complementing its permanent exhibitions such as “The intensity and height of Peruvian literature”, the Mario Vargas Llosa library, and the Literary Café.
It is expected that tourism will continue to increase in Peru while the local industry adapts to the comforts and preferences of travelers, both national and international, these same travelers carry with them good memories and testimony of the natural, cultural and commercial benefits of Peru.